Who am I? (A blog in crisis)

Last year I was brought onto an online art community as an editor, finding resource links and developing web 2.0 marketing strategies. Shortly after I was asked to start writing articles ‘like i had on ninaalvarez.net’, where i’d waxed philosophical about the wonders of web 2.0 for small businesses. I did this for three months: poured my heart and soul into it, but at the end of the summer, there was a problem. I didn’t know what to write and my boss thought the tone was too personal. I was only doing what I’d learned was correct for Web 2.0. I was searching my mind for ideas constantly and looking only to myself to provide information. I felt weird about offering information I’d gleaned elsewhere, although, in retrospect, almost no one can write a blog solely from personal experience.

Between my block and our difference of opinion over style, we parted ways. But we’d been a good team for the most part and a couple weeks later we got back together and now are restructuring the blog the way he wants it. It’s fine. It’s his company and he pays me.

I still find great value in the excercise of writing ezine-like posts. But I also still believe there is value in doing things the way I was doing them, so I’ve transferred all the old posts over here and will continue, on my own time, to speak to artists from my heart. I don’t get paid for this. I have no editor, no boss, no restrictions and that’s exactly the sort of outlet I need. It’ll also make for more dynamic posts that hopefully you will enjoy and return to more than once.

I will also be creating my own podcast.  I invite those listeners who enjoyed the Artspan podcast I created to listen to my podcast. I’ll let you know as soon as the first episode is up.

I am planning artist interviews, important tips, candid advice, and ongoing encouragement. I see the current economy as challenge to approach spiritually, as any challenge is. There is so much to be gained when we are forced to simplify and see more clearly and then give ourselves permission to share our vision.

Check out the New Podcast

So, finally, I have a podcast. And I’m talking about the thing that started with Philthy Art: online art marketing for artists. Ch-ch-check it out:

http://artspan.podomatic.com/

Also, I return to Philadelphia, after my year of exploring, in the beginning of October. Watch for more events here at Philthy Art and get in touch if you have any thoughts or ideas.

Yours,

Nina

Nina’s Notes: When It’s Time, It’s Time

What do we need from each other?

I have been letting a deeper rythm sink in since I left that rapid hiccuping energy of Philly. It was what I needed. Sometimes the lull is too deep and I get restless. But the importance of place cannot be underestimated in the search for our own personal meaning, and the importance of place should not be overestimated in the search for community. With the internet, this joyous, strange, possibly dangerous tool that I offer almost all of waking hours to (besides the beach hours) I work, talk, share, create, think, speak, and help shape and shade the world.

It can be difficult to gauge how much my work online has shaped and shaded anything, but then again, how do we create the metrics of influence anyway? How do we measure if what we pour our hours into can echo out farther than the ends of our noses? I don’t know. Certainly, only time can tell what ripples are superficial and which ripples run deep and far. And since these truths remain hidden in the time being, I try to use a different measure to gauge my work: my daily happiness. If I am engaged and joyful in my daily work, then I consider myself ahead of the game, and ahead of where I could be.

But in being a conduit, a bullhorn to the world, a marketer/cheerleader/web 2.0 nerd like myself has to think strategically and methodically about how to take an idea, a piece of art, a service for artists, and make it ring. The process reminds me of the process of writing a short story. I must think through what I am attempting to portray, but I must not look at it too directly, too soberly. I must leave a window of accident, inspiration, and irrational belief open. Like the myriad possible flows of a short story, a marketing plan is fluid, dynamic, and by no means a perfect science. We can speak our words to the world, but will they listen? And how do we know that they should?

I believe in supporting artists, whether beginners or world-changing masters. I feel good when I help an artist talk about what they are trying to create. Our government, our politics, our society, our businesses put art in all its forms on the shelf. I want to be one of those people who push it back into the room, set it in the center of the table, or at least right next to the good china.

artspan logo

Philthy Art Is Half-a-Year Old and Needs A Half-Birthday Hug From You

Howdy pardner. This is Philthy Art speaking. We’ve been promising convoviews of Andrew Hoffman and Rachel Cox and Amber Lauletta for a while now, and we’re the first to admit we’re painfully slow. But convoviews are works of art in themselves, so please grant us your patient understanding.double-house.jpg

In the meantime, we want to make Philthy Art a more community-involved and informational site. So, if you live in or near Philly and have an art show, or know of a show coming up, please let us know. Give us at least a week’s notice if you can (if you can’t, send it anyway, we’ll try our best).

Just send us the info as a comment and we’ll get it up. And if you have any other suggestions about what we could add to this site to make it more helpful for Philly Artists, let us know.

Thanks a million!

Quote of the Day: Are Real People Fictions?

self portrait by nina alvarez“Are real people fictions? We mostly understand ourselves through an endless series of stories told to ourselves by ourselves and others. The so-called facts of our individual worlds are highly coloured and arbitrary, facts that fit whatever fiction we have chosen to believe in. It is necessary to have a story, an alibi that gets us through the day, but what happens when the story becomes a scripture? When we can no longer recognise anything outside our own reality? We have to be careful not to live in a state of constant self-censorship, where whatever conflicts with our world-view is dismissed or diluted until it ceases to be a bother. Struggling against the limitations we place upon our minds is our own imaginative capacity, a recognition of an inner life often at odds with the external figurings we spend so much energy supporting. When we let ourselves respond to poetry, to music, to pictures, we are clearing a space where new stories can root, in effect we are clearing a space for new stories about ourselves.”

-from Art Objects by Jeanette Winterson

Photo: Girlfriend Photographer by Nina Alvarez

Philthy Conversations with Artists: Live Action Blogging

rickpointbw.jpgOkay, so I’ve been in this studio a total of 15 hours in the past 3 days and it isn’t even mine. But who doesn’t love to be in someone else’s studio, telling them how to sexify it? Together, Rick Wright (guy pointing at his photos) and I  have turned his work shed of a studio into a virtual salon.

Why? Besides the fact that it needed it, it was for Studio Tours, a yearly event put on by the Center for Emerging Visual Artists (CFEVA). Basically, Philadelphia artists open their studios for one weekend and anyone can come by, check out their art, drink some wine (we have pumpkin ale and donuts, but that’s just us) and artists can sell some work…

Read the rest at Philthy Art ! 

Live Action Blogging: Studio Tours

rickpointbw.jpgOkay, so I’ve been in this studio a total of 15 hours in the past 3 days and it isn’t even mine. But who doesn’t love to be in someone else’s studio, telling them how to sexify it? Together, Rick Wright (guy pointing at his photos) and I (chick below) have turned his work shed of a studio into a virtual salon.

Why? Besides the fact that it needed it, it was for Studio Tours, a yearly event put on by the Center for Emerging Visual Artists (CFEVA). Basically, Philadelphia artists open their studios for one weekend and anyone can come by, check out their art, drink some wine (we have pumpkin ale and donuts, but that’s just us) and artists can sell some work.

In return for the promotion of this event, artists donate a work to the CFEVA, which is then auctioned off to support the organization. It’s a good idea, a mutual support. The artists get some exposure and the center makes some money so that it can continue helping emerging artists. There is so much in this world…created needs in which something terrible keeps the another terrible thing alive and vice versa, that it makes me happy when symbiotic relationships keep two wonderful things alive.

So…what’s been going on?

ricktable.jpgThe table here is laden with sign-up sheets for Rick’s mail list and online classes, his books and some Halloween candy. I’ve Halloweened this place up, and believe me, it’s helped. Yesterday, people came in and socialized and smiled and bought things. It was, in a word…lovely.

Today is a little slower. I’m sitting on this orange couch with the northern light shifting in on this quiet Sunday. I can’t really blame people…Sundays I want to stay home, too. And it’s nice to just sit here and think about this space, this white room full of Rick’s photos and photo equipment, his computer and rolling chairs.couchmecrop.jpg

I need this moment to stop and say hi to the Philthy Art readers and to return to this project and it’s roots. The last months have seen Mister Misses’ letters from Paris and a plug for a local opening here and there. My relationship to the artistic projects around me has become more peripheral, as I’ve been focusing on my own long-term project of writing a novel.

I’ve been attending openings with Rick, and I have to say that it gets less and less sexy with time. I can remember a time when an art opening and some cheap red wine could transcend every mundane feeling I’d had for three weeks. It’s getting harder, the more I see behind the scenes of money and movement and the ambiguity of success.

It becomes more and more evident that as an artist, a writer, a musician, the public acknowledgment of your work is a deliverance that does not deliver. Selling a couple pieces might help you pay bills, but being or becoming a name isn’t the promised land it seems to be from the outside. From the inside, it is still little you, days etched with demands on your time and higher stakes. Your choices weight heavier and that sense of being we hope for remains just beyond the fray.

studio2.jpgMaybe it’s obvious to you, but it still surprises me that following your bliss isn’t always blissful. And that our demons will follow us, even as we find ways to be heard and seen in the ways we’ve dreamed. I see Rick work 80 hour weeks, stress over prints owed to galleries, online classes, and all the while keeping his eyes open to the world to try to find his pictures.

I see myself wake up with the same dread before a day of working on my novel as I do before a day of office temp work.rickstudio1.jpg But if you’re an anxious person, you will be anxious behind a desk, in a quarry, or in your art studio.

But wouldn’t you rather be an art studio? Or writing your novel?

I would.

Mister Misses in Paris: Letter Six

When someone points to a map and says “just go here and it’s there” it’s actually an incomplete sentence. The rest of that sentence is “but be careful because this is a 12 boulevard intersection with a metro overpass where the canal divides into three. You might get lost.”

And when I say canal what I really mean is “holy shit! The boats go up and down!” cause they do and I became one of the children I nanny. It’s just like when you learned in school about the coal or whatever coming in the boats and those doors shut and they fill up the water and I saw it in real life.

No matter if the guide book tells you “there are english-speaking people there” and your french mother and her friend recommend it, if you have the idea that The Highlander is an Scottish bar full of roudy scots/irishmen you’d be right. Sure, this sounds like fun but so does jello wrestling a sumo wrestler. I downed the largest pint I’ve ever seen and smoked half a pack of cigarettes in about 5 minutes before I hightailed it out of there.

the things I will do out of desperation:

drink espresso that has been watered down.
go to starbucks for a regular cup of coffee.
go to mcdonalds for a burger
meet friends on craiglist.

so, I have yet to go to the starbucks, but it will happen soon - i can feel it!
mcdonalds: yes, I bow my head in shame… I was having a fuck paris day and I ducked into a mcdonalds for a burger. with bacon… uhm, canadian bacon gross. so it is what it is.
As for craigslist, I have met one friend there and she has a kid as well as my other friend! Can I get a friend without a kid? I made the assumption that gay men usually have lots of lesbian friends, so I posted on the m4m platonic part and I met this really down to earth gay guy my age who sounds like fun. We are going out tomorrow -yeah!

next I want to tell you there are photos and videos for you all. Keep checking back to these sites as i will continue to post new things!

avoir

The Art of the Ecstatic: Anders Hansen

Though in the midst of struggle, Anders Hansen experienced the sublime last weekend, as any of us can when we open up to the ecstatic moment.heron1.jpg

I had the most marvelous experience drawing in the park Saturday with Diane Podolsky…I stuck my feet and easel in the river, painting the water movements, but I yielded the field to a young green heron: we watched him stalking the fish for 1/2 hour (he caught 3 or 4) with incredible heronesque Tai-chi movements of his huge lovely yellow-green feet. It was a treat to see him walking past my easel and a bottle of ink standing on a rock. I did a bunch of cartoons of him that make me very happy. Mars very bright tonight after midnight I hear…

Cheers!
Anders

Philthy Philosophy: Web 2.0

at-bean-exchange.jpgBehind the scenes at Philthy Art is a beautiful web of ideas that we are only one special part of. Here, I want to discuss a little bit of the philosophy behind Web 2.0 and how just by celebrating the work of others and/or offering your own work to world, you can promote it and actually sell more pieces (pay attention you artists with websites).

Beyond my freelance writing, editing and designing, I run two small publishing companies: Inconnue Press and Phantom City Press.

I’ve found in the last half-year that getting the word out about your product, book or piece of art or a consulting business can be done effectively and cheaply online…and lead you to more directly to like-minded people.

I’m an acquaintance and big fan of Imagination’s Bud Caddell, whose blog on Web 2.0 marketing combines wit and common sense to drive home the face that online marketing is all about “the conversation.”

I used to be the kind of person who shut off the second I heard the word “marketing.” I didn’t like the idea of pie charts or seeing people only as customers and customers only as numbers.

But one of the great lessons of running a small publishing company that I believe in has been this: no matter how great a piece of writing is, no one will read it unless they know about it. Pure and simple.

The common viral networks of ideas exchange; through meeting with friends, the rise and fall of trends and standards, the propagation of certain books, materials, ways of doing things, all happen in rapid succession online. There, you can’t just put up a storefront and expect people to buy your products. You need to develop, for lack of a better word, street cred.

This means doing some work beyond ordering your supply of whatever it is you’re selling. You must actually have something to bring people back to your site, and it’s best if you can create something like a youtube video…something that can be spread virally and is entertaining, thought-provoking, and possibly even beautiful. For example, see the video on the previous post.So, what does this mean? I’ll show you how I do it. You must connect to your audience with love, whether this means through:

My two presses reside at www.inconnuepress.com and www.phantomcitypress.com but I bring together my love of literature, art, buddhism, nonprofit work, and philosophy in all my other blogs and sort of cross-pollinate them.

It’s exciting to start a little sphere of expression, which then hopefully engages like-minded people who would also be interested in buying a book or a piece of art or hiring you to landscape their garden.

The key is: you have to believe in the ideas behind what you’re selling. And you have to care more about creating a online community than attracting customers.