5 Steps to Getting Sh*t Done

Something new. A little video lesson on Not Overthinking the Process of writing and publishing.

Let me know what results you get! If I get enough responses, I’ll do the exercise myself and post my results.

And here’s the link to my dear, cherished duotrope.

Podcast #5: Make Your Art Website B.O.S.S.

What is B.O.S.S. ?

Beautiful

  • Take the best pictures possible of your art. See this previous blog post for instruction.
  • Include images of yourself at the studio or gallery or an art class. Post them with your CV or artist statement page.


Organized

  • Meticulously tag and categorize each piece of art according to its medium, style, and subject. Your Artspan dashboard will help you do this easily.
  • With each image list its name, size, whether it it framed, weight (if possible), and shipping information. The more information you have, the more professional you appear and the more your buyer will trust you.
  • Create an exhaustive list of all the art you have available on your site with sizes, names, and prices. Set this as a separate webpage all to itself. If you also take the time to include thumbnails in this list and then link to the image itself, you have a great, streamlined way to make sales.


Salable

  • Set up a shopping cart at your website. Artspan offers this option with the upload of each individual image.
  • Keep you prices clearly marked.
  • Extra tip: offer a discount. 10% off all pieces for the week of Thanksgiving. Urge people to buy them as Christmas presents. There are tons of ways to entice people to buy your art without being too gimicky.


Sexy

  • Shop around online. Make a list of a couple websites where you like to spend time, not just because of the content, but because of the entire experience: layout, color, images, text, multimedia, etc.
  • Think creatively about your content. What sort of color palette and organization patterns would show your work in its best light? If you use a templated website, try every template until you find the perfect one. If you want to custom create one, then go for it.

Enjoy! Let us know if you have any comments/questions.

And if you have a website you want to show off, let us know.

The Prettiest Commercials: Introductory Thoughts on Art Videos

My Video Project

In my secret life, I run a tiny publishing company called Inconundrum Press. Last year I was struggling to find innovative ways to our only book: 4×1, a book of poems by Ranier Maria Rilke, Tristan Tzara, Jean-Pierre Duprey and Habib Tengour. While hanging out on Youtube way more than was healthy, I was finally struck with an idea.

Two of my dear friends, Rick Wright and Anders Hansen, are a photographer and a painter respectively. And my friend Gregory Paul makes beautiful, ambient music that I knew he wouldn’t mind sharing with me.

So, I used the very rudimentary video creation tool Windows Movie Maker (which I believe comes with every computer with Windows). I took this lovely poem “A Robe of White Roses” by Jean-Pierre Duprey from the book and set it to images created by my artist friends (a couple photos at the beginning are even mine). I overlayed it with Gregory Paul’s haunting melody “Dustbowl Couple” and viola, I had a piece of multi-media art.

And, as you may notice, there is no video in it. I had wanted to make videos but my camera had called it quits, so I was forced to be ingenuitive, making a slide show that would hopefully be as dynamic as moving pictures.

Once it was out there in the world, I believe that it served not just 1, but 3 functions:

1. To advertise the book 4×1.
2. To display art by two artist-friends
3. To share Gregory Paul’s music with more people

I posted the video at youtube and then at 3 of my blogs. I made sure to add credits as well as website links in the video as well as with the postings.

Your Video Project

Although it is a bit of a jump for those of you who are new online, I mention this video now because Artspan has introduced a great way to embed video in your Artspan webpages. This is the perfect time to start thinking about your own Web 2.0 projects. It’s fall: a time of transitions, “back-to-school” and new projects. Why not make a video of your work? The possibilities are many, but here are just a couple suggestions:

1. A how-to video, showing a method or style you are working it and how to achieve it
2. A video collage/slide-show of your work set to music (make sure you have permissions for the music. There are ways to find free music online, which I will share soon.)
3. Video clips from your life: openings, discussions, salons, anything that will bring your art life into 3D for the viewer.

Interested? See Friday’s post for some ways to get started.

In the meantime: Visit my Artspan website page ‘One-minute Poems’ to learn more about the video possibilities.

Artspan Podcast #3: The Art of Online Marketing

Artspan Podcast #2: The Heart of Online Marketing

A description of the heart of social networking and marketing online and an overview of what our upcoming podcasts will cover, including:

-how to get a website
-how to a podcast
-hot to the word out
-taking notes online
-how to do advanced online marketing
-how to spend minimal time online
-how to write a compelling blog
-facebook, digg…sharable content
-vertical communities

Artspan Podcast #1: Introduction (Social Networking and Art Marketing Online)

Welcome to the first Artspan podcast. Simply a brief introduction to the current landscape of online marketing for artists. In future podcasts, we will offer more specific, finely tuned online marketing advice for artists. Enjoy. And join us for more!

Hosted by Nina Alvarez.